Structure

  • 1

    Introduction

    • About the Author FREE PREVIEW
    • Dedication and Motivation
    • Acknowledgements
    • Table of Contents Stage 1
    • Table of Contents Stage 2
    • Table of Contents Stage 3
    • Disclaimer
  • 2

    Overview Poster

  • 3

    Setup | Plan Mission

    • Stage 1
    • Overview Video | Stage 1
    • Stage 1 - Substage 1
    • Overview Video | Substage 1.1
    • Task 1 - Define Goals
    • Task 2 - Gather All Steps
    • Task 3 - Streamline Steps
    • Task 4 - Determine Budget to Fund Plan
    • Task 5 - Allocate Budget to Launchpad and Ventures
    • Task 6 - Set Financial Targets
  • 4

    Setup | Staff Launchpad

    • Stage 1 - Substage 2
    • Overview Video | Substage 1.2
    • Task 7 - Design Target Organizational Chart
    • Task 8 - Develop EIR Programs
    • Task 9 - Kick Off Hiring Roadmap
  • 5

    Setup | Collect Ideas

    • Stage 1 - Substage 3
    • Overview Video | Substage 1.3
    • Task 10 - Map Ecosystems of Future Growth
    • Task 11 - Conduct Competitive Analyses
    • Task 12- Decide on One of "Three Horizons"
    • Task 13 - Transfer Proven Business Models to Ecosystems of Future
    • Task 14 - Organize Ideation Contest
    • Task 15 - Perform Design-Thinking Workshops
    • Task 16 - Create "Long List" of Business Models
  • 6

    Setup | Validate Ideas

    • Stage 1 - Substage 4
    • Overview Video | Substage 1.4
    • Task 17 - Distil into "Short List"
    • Task 18 - Compare How to Innovate for "Short List"
    • Task 19 - Compare How to Compete in "Blue Ocean" for "Short List"
    • Task 20 - Compare Using "Business Model Canvas" for "Short List"
    • Task 21 - Compare using "Customer Discovery"
    • Task 22 - Rank Business Models on "Short List"
    • Task 23 - Build Proof of Concept on #1 Business Model
    • Task 24 - Follow "Lean Startup" Loop Until "Customer Validation"
  • 7

    Setup | Make Starter Kits

    • Stage 1 - Substage 5
    • Overview Video | Substage 1.5
    • Task 25 - Implement Starter Kits
    • Task 26 - Determine Tool Stack
    • Task 27 - Negotiate Framework Agreements
    • Task 28 - Set Up Lean PMO
  • 8

    Bonus: Fundraising Module

    • 1 - Introduction
    • 1 - First things first
    • 1 - Do you need investors?
    • 1 - What are investors looking for?
    • 2 - The Process
    • 2 - Internal Process
    • 2 - Funding Rounds Explained
    • 2 - Types of Funding
    • 2 - Common Types of Equity Funding
    • 2 - Investment Likelihood
    • 3 - Preparation
    • 3 - Positioning
    • 3 - Calculate Investment Size
    • 3 - Document Overview
    • 3 - Documents | What to keep in mind
    • 4 - Outreach
    • 4 - Finding Investors
    • 4 - Cold Outreach
    • 4 - Following Up
    • 5 - Pitching
    • 5 - Pitching Preparation
    • 5 - Meetings
    • 5 - Due Diligence
    • 5 - Key Takeaways
    • 5 - Recommended Readings
  • 9

    Launch | Staff Temporarily

    • Stage 2
    • Overview Video | Stage 2
    • Stage 2 - Substage 1
    • Overview Video | Substage 2.1
    • Task 29 - Bring in Core Team
    • Task 30 - Define Target Organizational Chart
    • Task 31 - Kick Off Hiring Roadmap
    • Task 32 - Institute HR Independence Dashboard
  • 10

    Launch | Develop MVP

    • Stage 2 - Substage 2
    • Overview Video | Substage 2.2
    • Task 33 - Complete Competition Matrix
    • Task 34 - Specify MVP
    • Task 35 - Develop Brand Bible
    • Task 36 - Create Design & and Wireframes
    • Task 37 - Finish Logo and Creatives
    • Task 38 - Create Basic Prototype
    • Task 39 - Develop MVP
  • 11

    Launch | Build Functions

    • Stage 2 - Substage 3
    • Overview Video | Substage 2.3
    • Task 40 - Gather Requirements for Each Function
    • Task 41 - Design Operating Model
    • Task 42 - Create Budget
    • Task 43 - Incorporate Legal Entity
    • Task 44 - Set Up Bank Accounts
    • Task 45 - Set Up Accounting
    • Task 46 - Perform Legal Check of Business Model & Key Documents Using External Advisors
    • Task 47 - Define Central & Local Logistics Value Streams
    • Task 48 - Select Payment Service Provider
    • Task 49 - Finalize Name
    • Task 50 - Perform Capacity-Planning for Facility
    • Task 51 - Set Up Content Production
    • Task 52 - Build Supply Chain
    • Task 53 - Organize Distribution
    • Task 54 - Institute Sales Funnel
    • Task 55 - Prepare Cross-Channel Marketing Strategy
    • Task 56 - Ramp Up Facility
    • Task 57 - Set Up Customer Care
    • Task 58 - Prepare Tech Infrastructure and Security
  • 12

    Launch | Set Up KPI Reports

    • Stage 2 - Substage 4
    • Overview Video | Substage 2.4
    • Task 59 - Define Top 20 KPIs
    • Task 60 - Set Up Data Warehouse
    • Task 61 - Prepare Daily, Weekly, and Monthly Reports
  • 13

    Launch | Go Live

    • Stage 2 - Substage 5
    • Overview Video | Substage 2.5
    • Task 62 - Stress Test & Bug-Fix Across Functions
    • Task 63 - Prepare Press List
    • Task 64 - Start KPI Reporting
    • Task 65 - Conduct Launch PR Campaign & Paid Marketing
    • Task 66 - Continue Testing & Bug-Fixing
  • 14

    Scale | Staff Permanently

    • Stage 3
    • Overview Video | Stage 3
    • Stage 3 - Substage 1
    • Overview Video | Substage 3.1
    • Task 67 - Accelerate Execution of Hiring Roadmap
    • Task 68 - Start Handovers to Permanent Hires
  • 15

    Scale | Learn from Data

    • Stage 3 - Substage 2
    • Overview Video | Substage 3.2
    • Task 69 - Navigate Using Daily, Weekly, & and Monthly Reports
    • Task 70 - Dig Deeper Using Ad Hoc Reports for Each Function
    • Task 71 - Analyze Progress Toward Financial Targets
    • Task 72 - Focus on Cross-Channel Marketing Mix that Works
    • Task 73 - Analyze Customer Engagement with Product
    • Task 74 - Re-design Operating Model According to Data
    • Task 75 - Establish Proper Financial Reporting, Controlling, & Compliance
  • 16

    Scale | Optimize Functions

    • Stage 3 - Substage 3
    • Overview Video | Substage 3.3
    • Task 76 - Groom & Prioritize Product Roadmap
    • Task 77 - Enhance UI/UX According to Usability Tests
    • Task 78 - Boost Tech Stack's Scalability, Availability, Speed, & Security
    • Task 79 - Eliminate Operational Bottlenecks
    • Task 80 - Re-assess Suppliers & Partners
    • Task 81 - Optimize Payment Mix, Fees, Checkout Funnel, & Fraud Prevention
    • Task 82 - Improve Management of Sales Funnel
    • Task 83 - Optimize CAC vs. CLV
    • Task 84 - Enhance CRM
    • Task 85 - Build Brand & Execute PR Strategy
    • Task 86 - Improve Customer Care Processes to Maximize NPS
    • Task 87 - Automate Important Manual Processes
    • Task 88 - Accelerate Work Force
    • Task 89 - Phase in OKR System
    • Task 90 - Secure External Investment
  • 17

    Scale | Best Practices

    • Stage 3 - Substage 4
    • Overview Video | Substage 3.4
    • Task 91 - Designate Functional Experts Across Launchpad & Ventures
    • Task 92 - Define Best Practices for Each Function
    • Task 93 - Implement Best Practices
    • Task 94 - Implement Ongoing Knowledge Sharing
    • Task 95 - Benchmark Ventures Across Major KPIs
    • Task 96 - Create Self-Explanatory Internationalization Blueprint
  • 18

    Scale | Independence

    • Stage 3 - Substage 5
    • Overview Video | Substage 3.5
    • Task 97 - Staffed 100% with Permanent Employees
    • Task 98 - Funded
    • Task 99 - Implemented Best Practices
    • Task 100 - Achieved Product-Market Fit
    • Disclaimer